William K. Middlebrooks (a.k.a. The Customer Service Doctor®) is the founder and Managing Partner of Excellence In Action Inc., a performance enhancement company that has enjoyed a proven track record of performance and success for over a decade.

Excellence In Action Inc., specializes in providing consulting and training in exceptional customer service and leadership excellence. As a practicing manager, Mr. Middlebrooks has successfully worked with clients such as AT&T, Avaya Communications, The Bartech Group, Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan, Cingular Wireless, The City of Detroit, Compuware/CareTech Solutions, The Detroit Medical Center, Health Alliance Plan, Henry Ford Health System, Lear Automotive, MCARE, Michigan Chamber Foundation, Michigan Education and Special Services Association (MESSA), Michigan State University, National City Bank, Wayne County HealthChoice and Wayne State University.

Mr. Middlebrooks founded Excellence In Action Inc., in January 1996 with the mission to teach and educate his clients on the value and importance of exceptional customer service and leadership excellence. His passion is to raise the level of his clients’ customer service performance and leadership excellence in a way that is so powerful in both its impact and delivery, that their customers will have no reason whatsoever to consider any alternative product or service.

On the speaking platform, Mr. Middlebrooks provides a unique blend of perspective, insight, practical application and motivation that inspires people to action. He is both thought provoking and thoughtful with his message while he challenges people to look inward to examine their beliefs and practices with an eye toward improving performance. His teaching approach intertwines examples, stories and research to better illustrate his points and engage his audience.

Mr. Middlebrooks graduated from The University of Michigan in Ann Arbor and received a BBA degree from the School of Business Administration in May of 1982. As part of his extensive management training and development at IBM, he attended the IBM Client Executive Program at the Harvard Business School in Cambridge, Massachusetts.

Prior to starting Excellence In Action Inc., Mr. Middlebrooks held sales, sales management and general management positions with the IBM Corporation and Alternative Resources Corporation.

In addition to leading Excellence In Action Inc., Mr. Middlebrooks is a founder and Partner in Detroit Metro Ventures, LLC which is a food and beverage concession business that owns and operates the following restaurants and concession businesses at the McNamara Gateway International Terminal in Detroit, Michigan: Chili’s Too, Fox Sports Bar, Jose Cuervo and Starbucks Coffee.

As part of his commitment to community service, Mr. Middlebrooks serves as a board member for the following organizations:

• Olivet College, Chairmen of the Student Life Committee
• University of Detroit Jesuit High School and Academy
• 100 Black Men of Greater Detroit, Inc., Chairman of the Membership Committee

Mr. Middlebrooks is married and has two sons; one a Cadet at the United States Military Academy at West Point and the other a student at the University of Detroit Jesuit High School and Academy.